Audience intelligence for brands and campaigns
Find the insights from your audience that matter.
- Understand how your message is actually landing
- Pull real intelligence out of the data you already have
- Make strategic decisions with the evidence attached
The scoring is published research, not a black box. See how it calibrates against real ad performance.
Raw
Reading
Insight
Output
Learning
You have the surveys, the ad reports, and years of reviews, and the message still gets written from a hunch.
How it goes now
The research comes back as a deck nobody reopens, the ad account gets read as one ROAS number a week, and the reviews sit in a tab. So the message ends up being whatever the most confident person in the room believes, and you find out what the audience actually thought after you have paid to say it.
How we run it
We read every source you have as one audience, so you get the split that decides the campaign (which message moves which segment, and where they disagree) before anything is committed. The same read then drives the creative we produce for paid and organic, which is why the content and the strategy stop pointing in different directions.
Drop in any clip. See how it scores.
Wildlife, finance, AI demos, humor, news, celebrity. Same brain-encoding and persona jury grades every format on the metrics that predict virality.
Hook
"Huge Male Grizzly"
@dylan · Huge Male Grizzly · Alaska cold-open
Hook
"This is the cost of not letting go."
@AlexHormozi · How I Would Build a Business in 2026
Hook
"ChatGPT plays with itself pt 1"
@FatherPhi · ChatGPT plays 20 questions for real this time
The engine
What the first ninety days actually look like
First assets land in about 21 days. Here is the order it happens in.
We read the account before we make anything
We pull your last 90 days of creative, your top three competitors from the Meta Ad Library, and your organic. Every asset gets scored on neural engagement, attention retention, emotional intensity, and hook strength, so you end up with a map of what is working, what is dead, and why.
12 concepts, scored before a camera comes out
Concepts get written, scored, and ranked against a 20-persona audience jury. Only what clears the bar goes into production, and each one comes back as 3 cuts sized for paid social and organic.
Predicted against actual, so the model learns your buyer
Every month we compare what the model predicted to what your account did. The scoring calibrates to your category and your audience, which means the hit rate climbs the longer we run.
We test the message on a model of your audience before you test it on the market
Every claim, concept, and asset runs through neural scoring and a twenty-persona jury before it reaches a media plan or a shot list. You see which idea wins, which segment bounces, and why, while changing it still costs nothing.
Score every variant
See exactly how your content lands
Drop in any hook, draft, or short-form video. The brain-encoding model scores neural response on the same metrics that predict real engagement.
Overall
94/100
Know who's bouncing and why
Twenty audiences, one custom focus group
Each variant runs through the persona jury. Skeptics, Scrollers, Feelers, Actors, and Sharers each weigh in, then we surface the splits.
Early signal
Predict winners before launch
Ship the variant that travels. Kill the one that won't
Get a consensus signal, the drivers behind it, and the tensions in the group. Decide in seconds. Skip the two-week test entirely.
Strong engagement signal. Sharers forward, Feelers lock in.
84% group confidence
Drivers
Tensions
This is the part no agency or research vendor you are comparing us against can do. It is also why we can quote a hit rate instead of a volume of deliverables.
This is how we know which message will hold attention
Everything we score produces a measured neural signature, rendered here on a real cortical surface. The pattern is what tells us whether a message holds someone or loses them, before a dollar goes behind it.
Input
Wildlife cold-open
Visual cortex and ventral attention fire hard in the first two seconds. This is the "scroll-stop" signature.
NES
96
EII
81
CAS
54
Input
Personal narrative
Default-mode network lights up as the story resolves. Empathy and self-reference spike together. The "I felt that" moment.
NES
82
EII
95
CAS
41
Input
Structured tier list
Dorsal-attention and motor cortex respond to goal-directed, rank-ordered content. Viewers are being primed to act. High CAS.
NES
88
EII
56
CAS
93
Input
Aesthetic product shot
Visual cortex engages briefly but nothing holds. Viewers are physically watching and cognitively gone.
NES
38
EII
33
CAS
21
Thumbnails decide half of long-form. We score those too.
Same model grades every YouTube thumbnail on click-through probability, face emotion, curiosity gap, contrast, and the eye-attention path a predicted viewer takes across the frame.
MrBeast · 76M views
Last To Leave Grocery Store, Wins $250,000
TerraGreen · 20M views
1,000 Ants vs Obstacles
Senator Bernie Sanders · 4.1M views
Bernie vs. Claude
Olga Loiek · 1.7M views
I DREAM BIG BUT DO NOTHING. the neuroscience behind why and how to fix
Kallaway · 223K views
How Social Media Algorithms Actually Work (And How to Beat Them)
Mark Carney · 497K views
Forward Guidance with Prime Minister Mark Carney
Proof
We publish the method instead of asking you to trust the score
We are early and we would rather show you how the scoring works than hand you a testimonial we cannot back. Everything below is public, with the numbers and the failure cases left in.
Pricing
One setup fee, then a flat monthly retainer
No per-asset pricing, no media spend markup, and no surprise line items when a concept needs a reshoot.
The read
Ninety days of your creative, your competitors, and your organic, every asset scored and mapped before we produce anything.
- Every ad from your last 90 days scored on neural engagement, attention retention, emotional intensity, and hook strength
- Your top three competitors pulled from the Meta Ad Library and scored on the same scale
- A ranked concept list for the first two months of production
- A 60-minute walkthrough of what is working, what is dead, and why
The engine
Scored concepts, produced and cut for paid and organic, with the model recalibrating on your account every month.
- 12 concepts a month, each scored before production so nothing gets shot on a hunch
- 3 cuts per concept, sized for paid social and organic
- Hooks tested against a 20-persona audience jury before the shoot
- Monthly predicted-against-actual report as the model calibrates to your account
- You own every asset and all raw footage, permanently
Canadian companies: part of this may be grant eligible. Ask us on the call.
This works for some brands and wastes money for others
Book the call if
- Ecommerce or SaaS between $50k and $1M a month in revenue
- Already at product-market fit, with paid social running
- Spending on creative and unable to say which asset is carrying the account
- Wanting organic and paid to feed each other instead of running as two budgets
Skip us if
- Pre-revenue, or under $50k a month in revenue
- Looking for a one-off batch of videos rather than a system
- Wanting us to manage media buying (we make the creative, your buyer runs it)
The questions we get on every call
How is this different from any other UGC agency?
A UGC shop ships you a batch and lets your ad account find out which ones work, which means you pay twice for every miss: once to make it and once to test it. We score concepts against a brain-response model and a 20-persona audience jury before production, so the weak ideas die on a spreadsheet instead of in your account. The other difference is what we make. Most UGC is built to be spent against and thrown away, while we cut every concept for organic too, so the work keeps earning after the budget moves.
Why not skip the scoring and just test everything in the ad account?
Because testing in-account is only cheap when the creative is free, and it is not. Every angle you test has to be produced before Meta can tell you anything about it, so what actually caps how fast you learn is production throughput rather than media budget, and you only ever find out about the ideas somebody already paid to shoot. Scoring moves the kill decision in front of the expensive step, which is worth real money at $150k a month and worth very little at ten. If you are spending under $50k a month, testing in-account is probably the right call and we will tell you so on the call.
Who owns the content and the raw footage?
You do, permanently, including the raw files and full usage rights across paid and organic. If you stop working with us you keep everything, and we hand over the scored concept library with it.
How long until the first assets go live?
About 21 days from kickoff. The first two to three weeks go into scoring your existing creative and your competitors, because producing before we have read the account is how agencies end up making a prettier version of the thing that was already failing.
What happens when the model gets a concept wrong?
It will, and we report it. Every month you get predicted against actual for the work we shipped, misses included, and those misses are what recalibrate the scoring to your category. Anyone selling you a model that is always right is selling you a demo.
Do you run our media buying?
No. We make the creative and tell you which assets to put weight behind, and your buyer or agency runs the spend. We work alongside in-house buyers and media agencies on most accounts.
Can this be funded through a grant?
Sometimes, for Canadian companies, depending on your size, sector, and province. Eligibility varies enough that we check it properly rather than promising it up front, so bring it up on the call and we will tell you straight whether it applies to you.
Something we did not cover? Ask it on the call.